Learn about everything from Digital innovation theory and practice, trends and news

Curated content from expert advice and thought leader in the digital and innovation ecosystem. InnoMatters carefully select,  seasoning and serving you a monthly food for thought for your creative mind to enjoy.


Silent Pool &
Brand Value

Nestled deep in the Surrey Hills, mystery shrouds the origins of The Silent Pool, but recent acclaim has brought attention to The Silent Pool Gin Distillery which has created its own brand of magic since 2013. This is a story about building a brand and leveraging it with a scaling strategy.

Drinking to Success

Originally planted in 1989, Greyfriars Vineyard was purchased in 2010 by current owners Mike and Hilary Wagstaff who were attracted by the opportunity to create a premium sparkling wine at good value to be drank on all occasions.


We love to hear
how it all began

If your company has an interesting business story to share, please get in touch too.  We would like to know how your company face opportunities or challenges as part of your strategies of growth.